How To Overcome Any Adversity and Win!

How To Overcome Any Adversity and Win!

Adversity does not discriminate. It does not care where you come from, how much money you have, your age, or your religious belief. You will face adversity at some point in your life. If adversity is inevitable, how do we overcome and rise above?

Our first instinct is to ask the question ‘Why me?’ We sometimes blame others, ourselves, or our circumstances.  Fortunately for you, we recently had the opportunity to sit down with Trust Group’s CEO, Adrian Hyde, to learn about his path to entrepreneurship, adversities he has faced and advice on how to conquer them.

When asked how many adversities he has experienced in his life, he responded “Too many to count, but I never gave up.” Having been in the business world since his early 20’s, Adrian has launched several businesses and faced a number of hardships. Some of these include closing businesses down, client changes, financial difficulty and personal challenges.

“Yes, we are constantly getting bombarded by the glitz and glam of ‘success’ on our social media feed of these ‘influencer’ and ‘entrepreneur’ and I use these terms loosely. If you’re in this for the social media ‘likes’ then you’re in it for the wrong reason. To be a true entrepreneur you must be courageous enough to take risks, accept adversity over and over and still have the guts to get up and keep going. It’s a long and bumpy road ahead so get ready to buckle in and enjoy the heck out of it.”

“There are two quotes I keep close to my heart to navigate through any adversity.”

“There is no better than adversity. Every defeat, every heartbreak, every loss, contains its own seed, its own lesson on how to improve your performance the next time.” – Malcolm X

“Tough times don’t last, tough people do.” – Robert Schuller


  • The first step to overcome any adversity is acceptance. Simply embrace it. Do not beat yourself up when everything hits the fan. Understand it is not a part of your identity, but merely a moment in time. The longer we spend denying or resisting the hardship life serves us, the longer it will take to prevail. Instead see it as an opportunity to learn, grow and develop a better version of ourselves.


  • The second step is to change your response. You do not have complete control on what happens to you, but you do have complete control on how you respond. Resist the urge to react negatively. Instead, be proactive, take ownership and accountability of your situation. Eventually, you will find adversities and hard times are just obstacles you can and will overcome. How to change your response begins in your mind. Remember, positive thoughts will yield positive results. Every positive thought stimulates a chemical chain reaction in your body to carry out the physical actions to turn the tides during tough times.


  • The third step is creating a game plan and take action. Crying over spilled milk does not put the milk back in the glass. But take action by grabbing a paper towel, clean the mess and pour yourself another glass. No great success comes without planning and preparation. We simply must figure out the next step, put one foot in front of the other and start moving in the desired direction.


  • The last step is to have gratitude and grit. When your world is upside down and it is hard to see the light at the end of the tunnel, is exactly the time to think about everything you are grateful for. Practice by starting and ending your day with three things you are grateful for, big or small. And lastly, Angela Duckworth defines grit as ‘passion and sustained persistence applied toward long-term achievement, with no particular concern for rewards or recognition along the way. It combines resilience, ambition, and self-control in the pursuit of goals that take months, years, or even decades.’ Regardless of what is happening, believe in yourself because when you continue to fight and relentlessly go after your goals, you will achieve them.

Remember, with each trial and tribulation comes sweet rewards. When we conquer adversities, we build character and resilience. We strengthen our will, confidence and ability to overcome any future challenges.

To learn more about Trust Group, check out our links below:



Kicking off 2019 with a BANG!!

Kicking off 2019 with a BANG!!

2019 has been off to a fantastic start with the opportunity to travel to Orlando, Florida to attend our Annual Kick Off Conference. Our team had a blast networking with top leaders in the industry, catching up with new and old friends, and celebrating major milestones and achievements from the previous year.

This year’s theme is ‘plant the seed of success’. In planting the seed of success, we need two critical elements to ensure prosperity: ideal soil and nutrients. The soil condition is important since it’s the environment we choose to surround ourselves. It should be positive, nurturing and motivate us to greater altitudes. The nutrients are the supplement we nourish ourselves with daily such as knowledge, mentorship, a healthy lifestyle and challenges to help us improve personally and professionally.

When asked about his favorite part from the conference, Adrian mentions “Seeing all the award winners being recognized for their hard work. Nothing is given, it must be earned.” “My favorite quote from the conference was ‘Seeds grow in the dark. No one is around to high-five or praise it, yet it continues to push through the barrier in order to sprout.’ This simply means, for success to happen, we must first develop ourselves when no one is watching.”

Andrea’s take away from the conference was “There are four seasons to planting seeds. Some of us might be going through winter, despite things being barren; know that spring is coming and don’t give up. Spring is when everything starts to bloom. We start to see some of our hard work come to fruition. By summer, things are humming and vibrant. We are at the height of our success. Then comes fall, where we can finally harvest and enjoy the fruit of our labor. But remember winter is around the corner again so we must stay humble and make sure to plant our seeds for another season.”

Our team is excited to implement all the great lessons from the conference and ready to accomplish major goals this year. We are committed to having a ‘No excuse mentality’ this year. We will expand into three additional markets, provide promotions for all team members, and bring on new clients. Watch out 2019, Trust Group is coming for you!


To learn more about Trust Group, follow us on Facebook, Twitter, Instagram and LinkedIn.

Trust Group Supports North Texas Food Bank

Trust Group Supports North Texas Food Bank

Privately owned sales and marketing company Trust Group recently held a fundraising and food drive to benefit the North Texas Food Bank, a nonprofit that provides meals for the hungry in the community.

Held from late October and culminating just before Thanksgiving, the food drive successfully gathered 100 cans of food. Overall, the team’s fundraising efforts results in more than $1,100 – all of which will go toward the food bank’s daily operations. Every dollar provides three meals for those in need, which means a total of 3,420 meals will be given out this holiday season.


“It’s especially gratifying during the holiday season to be able to help feed those in need in our community,” said Trust Group President Adrian Hyde. “We are really excited to not only meet our food donation goal but also surpass our fundraising goal.”

Trust Group
Trust Group donated food and collected funds to support the North Texas Food Bank leading up to Thanksgiving.

At Trust Group, sales professionals take pride in providing clients and customers with stellar customer service and above-average results. We work to build relationships with clients and partners worldwide, employing a proven, face-to-face approach to sales and marketing. As an outsourced sales market leader, Trust Group offers clients a competitive edge in a fast-paced marketplace, effectively increasing their market share and brand awareness.

Recently chosen as the recipient of a Best and Brightest Places to Work award, Trust Group values and promotes a culture where hard work is rewarded. By offering team members opportunities to grow and refine their skills, Trust Group sets team members and clients up for success. The firm also supports other nonprofit organizations in addition to the North Texas Food Bank.

Trust Group can be found on Facebook and online at

Dallas-based Trust Group is a leading direct marketing and sales firm that represents well-known clients and brands with integrity. The company not only provides excellent customer service but also supports leadership training for its talented team of sales professionals. For more information, call 972-807-9319 or contact them at

Meet Mhakeda – Top Client Account Rep and Future Doctor


Mhakeda is currently a 2nd year student at Northlake College and will be transferring to the University of Texas at Arlington in May 2019. She is studying Biochemistry with aspiration to go to medical school, get her PhD and open her own gynecology practice in the future.

As a full-time account representative who is consistently delivering high standards for the company, a full-time student, and a leader of various student organizations on campus, how do you juggle your busy schedule?

          “Each morning as I’m getting ready for the day, I go over my schedule and plan out my day. I visualize all the possible scenarios that can arise and how I will overcome each obstacle. This process of visualization enables me to prepare for any surprises throughout the day. I make sure I am very discipline with my time management. I have a physical and digital schedule to help keep me on track. When I’m on the go, I use my digital schedule on my phone and once I get to a stop, I use my physical one that has all my tasks written out. I make sure to get the most done during each task and not spread myself too thin so I’m not letting anything fall through the cracks.”

When you wake up in the morning, what goes through your mind?

“I tell myself positive affirmations such as “You got this! No one can determine your future but you, only you can pave the way to your future.””

What are stereotypes you have encountered as a female in the business world?

“Society has conditioned women to think we have to be submissive and only males can be the dominate one in an organization. But this is not always the right way. For every ‘alpha’ for the pack, there’s always a ‘luna’. A ‘luna’ is a female alpha. She brings structure and every organization needs structure to succeed.”

Who do you look up for inspiration?

“I look up to my mom. She is a single mom who has raised my brother and myself to be independent. As a teacher for 19 years, she taught us a lot about diversity and always encourages us to learn about new cultures and experiences.”

What advice do you have for all females looking to make a name for herself in the world?

“As a female we will be tested each day. We might have to work 10X harder, but do not let your gender, age, or circumstance stop you. Use this as motivation to rise above. Do it! Prove it to yourself and society wrong. You will feel better knowing you did it and you will be a role model for everyone after you.”

What have you learned since being in the business world and working with Trust Group?

“System do not fail people, people fail system. Must have a good system in line to ensure success. Continue to seek inputs from veterans to improve, we are never too old or too successful to learn something new.”

Happy Business Women’s Day

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Happy Business Women’s Day! Here’s to all the amazing women trailblazing a path for themselves and all females and little girls around the world. In honor of Business Women’s Day, we sat down with Trust Group’s Head Recruiter, Andrea Vasquez.

She started at Trust Group in 2015 as an entry level account representative, and over the years has taken on various leadership roles.

What is a challenge you face being a woman in the business world and how do you overcome it?

A challenge I face is having tough conversations and holding others accountable. Men can have these tough conversations, and they are respected for it. As a woman, it can come across as nagging or overbearing. To overcome this, I reached out to women in high level positions to see how they handle these conversations. I was recommended the book, Lean In: Women, Work, and the Will to Lead. This book was very insightful and helped me become a better leader.

Being a mother is one of the greatest roles a woman plays, how do you balance being a mother and business leader?

I think the most important thing you can learn in life is to balance the different roles you play. Whether that is a parent, business professional, sibling, daughter/son, friend, or significant other; you must decide what is most important to you. Once you pick the role, it’s easier to create a balance. Everyone has the same 24 hours in a day, and I am a firm believer if something is important to you, you will find a way. It may not always be easy, but I am learning to think with an ‘and’ mentality. What this means is, I do not have to choose, I get to be both. I also make sure when I am working, I am focusing on work, and when I am spending time with my daughter I make sure it is quality time with her.

What are tips you would give yourself or a woman looking to start a career in business?

  1. You can do anything a man can while wearing high heels.
  2. Be bold, be confident.
  3. Do not second guess yourself.
  4. Do not allow yourself or others to fall into the “you’re a woman mentality”. Let your skills and work ethic build your reputation, not your gender.

What are common mistakes you see females make and your advice to avoid these mistakes?

A common mistake I see women make is categorizing themselves as “women” in the workplace instead of simply another human to leverage themselves on the same playing field as their counterpart. And thinking in order to be polite in business, we must be passive. We need to speak up and have our voices heard to be leaders.

Where do you see yourself in 10 years? 

In 10 years, I see myself running an amazing organization, enjoying life with my daughter, and getting to check a few things off my bucket list.

Do you have a morning routine to set yourself up for success each day?

I have my routine set up the previous night. I plan what to wear, pack lunches, and clean the house. I wake up and everything is ready to go, I am ready for the day. It is important to have an easy morning, so I can focus and breathe through my tasks.

What made you decide to start a career in business? 

For me company culture is a huge thing. I never want to wake up and feel miserable going to work. I was fortunate enough to find a company full of people who are positive and motivating but also competitive and understanding. Throughout my 3 + years with the company I have grown professionally, personally, and created some amazing relationships.

To learn more about Andrea, visit our website or keep up with her on our Instagram and Facebook.





We Came, We Saw, We Conquered!

We Came, We Saw, We Conquered!

The team at Trust Group attended our annual National Conference held right here in Dallas this past July.

We had so much fun networking, learning new industry skills and took home tons of awards and recognition.



Team members who were recognized includes Andrea Vasquez. She earned the Promoting Recruiter Award and was selected as a VIP attendee for her stellar recruiting results from this past year.

Valetine Ehonwa was award the Campaign Pacesetter for our Spectrum client for his quality in sales out of the entire nation!

And our very own CEO, Adrian Hyde, took home quite a few awards himself. These include the Rising Star, Consistency Manager of the Year Nominee, and Most Improved Manager of the Year.



Are you attending a conference soon or looking to brush up on your networking skills?

Below are top tips from our team members on how to stand out at networking events.

  1. A smile is your best accessory. People will gravitate towards you naturally if you’re smiling.
  2. Be genuine in building relationships and contacts for the long term and not just for the immediate gain.
  3. Be yourself. People are more interested in the real you.
  4. Have fun! Everyone is nervous at conferences, but the more fun you have the easier it is to meet people.




What Two Decades in Sales Has Taught Me

What Two Decades in Sales Has Taught Me


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Trust Group’s President, Adrian Hyde, sat down with us to go over the top lessons he has learned from his two decades of experience in the sales industry.

I got into sales by accident. I was a sports management major in college and never thought I would be in sales. During college, my first job was with Terminix. My job duties were anything but glamorous. I spent my days crawling into small dark spaces to eliminate rotten and creepy crawlers. Then one day, unexpectedly, the head pest control technician left. Here was my chance to step up. In between jobs, I found myself striking up conversations with surrounding neighbors about free home inspections. By simply forming these relationships with people, I made my first sale. After that, I was hooked and became one of the best sales rep for the company.

Why is it when most people hear the word ‘sales’ and they run for the hills? No matter the career path we choose, we are all in some sort of sales. For example, as a server promoting food items, as an entrepreneur pitching ideas to investors or even as a doctor getting more patients. Even at the bar trying to ‘sell’ ourselves to the pretty girl at the other end. And when we go on job interviews and pitch our qualifications to potential employers. The biggest misconception with sales is you must be dishonest or unethical to get ahead. But, the best salespeople are the complete opposite, they are honest, likeable, great listeners and put their customers first.

Fast forward 20 years, I am still in sales. Here are the biggest lessons I have learned along the way.

Lesson #1: Rejection is part of life. No matter how hard we try, we cannot hide from it. Although no one likes hearing “no”, it translates to ‘next’. What can I do to improve the process in order to get a ‘yes’ the next time? This mentality of not giving up and focusing on improving enabled me to thicken my skin. Now I am fearless in conquering any challenges. The next time you hear ‘no’, do not simply give up, find a way to improve your skills in order to reach your desired results. You can not beat the person who never gives up.

Lesson #2: Self-confidence is the foundation of success. Customers do not buy the product or service, they buy because they like you. If you want a management or leadership role, you must build self-confidence. A great way to practice self-confidence is to stand tall with your shoulders back, look people in the eyes, smile and make sure to speak up. Self-confidence empowers great leaders to make tough decisions and reassure their team, which are crucial in life and business.

Lesson #3: Great relationships are formed through great communication. In an age where everything is communicated through texts, and emails, we are losing the art of communication. Sales requires us to strike up conversations and build genuine relationships. A major part of effective communication is listening more, talking less, and reading people. People do not care how much you know, until they know how much you care. When conversing, listen with intent and seek to understand the other person’s point of view. The more genuine relationships we build, the bigger our network, which will open more doors.

Lesson #4: Hard work beats talent every time! Sales is a numbers game. Keep working hard, do not give up, you will hit your goals. Sales reps are some of the hardest working professionals you will meet. They are ready to go above and beyond to hit their goals. The success equation is simple, the more you put in the more you get out. Be the first one in, and the last one out every day.

Lesson #5: A positive attitude is everything. Sales reps are human too, we have tough days. But what separates the best reps from the rest is maintaining a positive attitude. We know we will come out on top by staying positive and patient. Ways to achieve a positive attitude include smiling more often and demonstrating daily gratitude. When we see life in a positive way, positive things will happen.

Before you decide if sales is the right fit for you, realize it will prepare you for professional and personal challenges. I’m grateful I accidentally got into sales two decades ago. As an entrepreneur now, I continue to use the skills I have gained to help my team succeed. For those interested in working in a sales-driven environment, my biggest advice is to give it your best and enjoy the process. You will be glad you did.


Trust Group, Inc

About Adrian Hyde, President of Trust Group

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